SEO, AI and writing workshops
One-day training for content teams who love writing and hate poor performance
Bespoke workshops in SEO, AI and writing for content teams of up to 12 people. Learn to optimise content for visibility and results in one intensive day.
Course Options
I offer four course options for your content team, available as either a half-day or full-day course.
I will carefully tailor your chosen course(s), using best practice examples from your industry and designing exercises around your brand’s own content, meaning no two courses are identical.
If none of these courses is suitable for your team, I also offer a completely bespoke option where I will build a course for you from scratch.
SEO Essentials: Writing Discoverable Content
Best for: In-house content teams who want shared SEO knowledge across the whole group
A practical SEO course for content teams who want their content to be discovered: by Google, ChatGPT and Microsoft.
Duration: Half-day or full-day
Investment: £1,400 - £2,400 + VAT (up to 12 delegates)
Writing and Editing with AI
Best for: Teams with a thoughtful approach to scaling content with AI
A detailed exploration of how to use AI writing tools to assist, rather than replace, the creative process, plus an editing framework to transform AI drafts into polished content.
Duration: Half-day or Full-day
Investment: £1,400 - £2,400 + vAT (up to 12 delegates)
AI Search Optimisation: Brand Mentions and Citations
Best for: Teams who NEED VISIBILITY ACROSS AI PLATFORMS
Comprehensive training in how to position your content for brand mentions and citations in ChatGPT, Copilot, Claude, and other AI systems.
Duration: half-day or Full-day
Investment: £1,400 - £2,400 + VAT (up to 12 delegates)
Creative Content: The Art of Copywriting
Best for: Teams who want to strengthen writing craft and impact
A day of creative training: developing compelling narratives through clear messaging to create emotionally resonant content. For teams who have optimisation covered but want to rejuvenate the creative side of content.
Duration: half-day or Full-day
Investment: £1,400 - £2,400 + VAT (up to 12 delegates)
Bespoke In-House Training
Best for: Larger teams, or those with very specific needs
If your team has very specific requirements or you have a larger group to train, I can build a custom course for you.
Duration: Half day to multi-day
Investment: From £5,000 + VAT
Pricing
One-day programmes: £2,400 + VAT
Half-day programme: £1,400 + VAT
Volume discount: £2,200 + VAT per session for multiple bookings
For in-person training that requires an overnight stay, I may also request travel expenses.
For a team of twelve, £2,400 is £200 per person for comprehensive training that builds lasting capability. Compare this to hiring one SEO specialist (£35-£50k annually) or sending everybody on a public course that isn’t tailored to your specific organisation (£500+ per head). I hope you’ll agree it’s excellent value for money.
Your fee always includes unlimited email support after your training, and if you’d like more intensive implementation support, I can quote for this too.
Frequently Asked Questions
To what extent do you tailor the content of my course?
The four courses listed on this page are already developed, and you can read the full descriptions to see what's included. I will hold a briefing call with you in order to understand your needs and select relevant best practice examples. I'll also create practical exercises based on your own content. If you want a completely custom-built course, please get in touch to discuss this option.
What is the ideal or maximum group size for this type of training?
For this type of very hands-on practical training, small groups of between 6 to 12 people work best: enough people to split into small groups for the writing exercises, but not so many that I can’t give everybody individual feedback and support. If you have a larger group, we can either repeat the course, or add delegates at an additional £300 + VAT per head.
Should I go for a half-day or full-day course?
Half-day courses are great for a focused, intensive upskilling session. Full-day courses allow for more practical exercises and a more in-depth exploration of your chosen topic.
Where does the training take place?
Half-day courses are delivered online. Full-day courses are usually at your premises, or an external training venue that you provide. However, I can also deliver full-day training courses online if it proves not practical to hold the course face-to-face.
Next Steps
Book a free discovery call
Please tell me a little bit about the training you’re interested in and I’ll contact you to set up a brief discovery call.
Ask a question
Not quite ready to talk? No problem. Just drop me a line at emily@emily-hill.com with any questions.
I respond personally to every email.