VISIBLE

A 6-week SEO and AI search upskilling programme for freelancers.

Limited to six places.

Next intake: Autumn 2026

"Can you optimise our content for ChatGPT?"

Most freelancers working with content in 2026 are going to get this question from their clients. Perhaps you already have - and you struggled to answer.

If you know that SEO and AI search are critical for your clients' visibility, but you don't feel confident putting yourself forward as a provider of these services, this programme is for you.

Over 6 focused weeks, we'll uncover how SEO and AI search work. We'll try out tools, practise auditing content and learn techniques to optimise for visibility in both Google and the major LLMs (ChatGPT etc). Most importantly, we'll develop a strategy to convert your new knowledge into a profitable stream of revenue for your freelance business.

I am limiting the number of places to just six, because I work best when I can offer a high level of individual support.

Programme details

We’ll meet online for an hour each week for 6 weeks, learning and applying skills across SEO and AI search. 

In the first four weeks, we'll lay the foundations of your knowledge, particularly in AI search. The final two weeks will be about applying your expertise to your clients' content strategies so you can design a new service.

Our Week 6 session will be a practical workshop where you will create your new SEO/AI search offer and pitch it to the group for feedback. We'll wrap up with a clear action plan to launch and sell your new offer.

Throughout the programme you’ll have access to a Slack or WhatsApp group where you can receive support from Emily and your fellow participants. All sessions will be recorded and you’ll have lifetime access to the recordings.

Meet your trainer: Emily Hill

Hello! I'm an independent trainer with over 20 years’ experience, including a 16-year stint running my own copywriting agency. I closed the agency in 2022 to do what I enjoyed most: training and developing writers.

Last year, I became the first ever copywriting tutor at the University of Cambridge, when I launched my ‘Copywriting: getting started’ course at the university’s Professional and Continuing Education department. The course proved so popular, it sold out, and I've been asked to develop a follow-on course. This will launch later in 2026.

I have also delivered my ‘Copywriting for SEO’ workshop at brightonSEO (Europe’s largest search marketing conference) since 2014. This has consistently been one of the conference's best-selling courses, with a number of attendees requesting their own in-house versions.

My private training clients include Confused.com, the Meningitis Research Foundation, Henley Business School, the University of East London, and the British Library.

As the group is limited to just 6 participants, I'll arrange exact dates and times to suit everyone's availability.

Week1: The Search Revolution

The only place we can start is by examining how search is fundamentally different now to its pre-AI days. It's not even a case of ChatGPT vs Google, because Google is increasingly AI-powered, too.

In our introductory week, we'll:

Week 2: Making Content Discoverable

New rules for search mean new rules for optimising content. This week will be an intensive run-through of the specific actions we need to take to make content discoverable by Google and LLMs.

We will:

Week 3: Google's AI Overviews

The AI Overview is Google's new 'Position Zero, with nearly half of all searches returning one. As freelancers, our clients need to be included in these overviews if they're going to be visible.

So, this week we will:

Week 4: LLM Citations

Now we come to the "Can you optimise for ChatGPT?" question. LLMs work in a fundamentally different way to traditional search engines, meaning they have a different approach when mentioning brands and linking to sources.

This week, we will:

Week 5: Content Strategy

After four weeks of immersing ourselves in the nitty gritty of SEO and AI search, it's time to think about how we plan to update our clients' content strategies. Which content should we optimise first and how should we prioritise? We're building a foundation ready for our final week in which is all about selling this as a service.

This week we will:

Week 6: Business Planning

This is where we make you indispensable! We're going to create your individual business plan to start packaging your new SEO and AI search knowledge into a profitable client service.

We will:

Frequently Asked Questions

Join VISIBLE

This programme is specifically designed for freelance copywriters and marketers who want to grow their businesses through SEO and AI search. If that sounds like you, I'd love to welcome you to VISIBLE.